The six sheet is six times larger, in square inches, than a one sheet. The most successful three sheets are ones which are designed to best utilize the vertical scheme. If you have the space to display one, or even if you are simply in love with larger images, three sheets are great although pricey to frame. Three sheets are generally scarcer than smaller posters on the same title as fewer were originally printed. Usually two separate panels are joined to make one poster with a vertical orientation. Its dimensions are 41 inches wide by 81 inches high. The three-sheet poster is printed on paper stock and is three times larger, in square inches, than a one sheet. Like all larger posters, framing is more expensive because of the oversized glass. Most use offset lithography, but silkscreen examples also exist. Occasionally more than one style is found on a given title. Because they are bulky, they may be hard to find in better condition as they were often used in outdoor venues like drive in theatres. Most often they are found flat or rolled. These posters are also printed on card stock, generally, and are scarcer than the smaller sizes. It is not unusual to find two different styles for the same film in this format, sometimes marked A or B on the poster. Half sheets may be found folded but are also found rolled or flat. It is more often called a 22 by 28 referring to its dimensions - 22 inches high by 28 inches wide in a landscape format.įraming is usually less than a one sheet because an oversized piece of glass is not required. However, an insert that has been folded is perfectly acceptable.Ī half sheet is sometimes called a display and is printed on a card stock like the inserts. Unfolded inserts are sometimes referred to as flat or rolled. This poster has a vertical format, 36 inches high by 14 inches wide fitting into tighter spaces in the theatre lobby. Both may feature completely different art from the standard window card. Likewise, the jumbo window card (22 inches wide by 28 inches high) is a larger version of the window card. These were not made for every film, and are relatively scarce. The mini window card (8 inches wide by 14 inches high) is a smaller version of the window card. Trimming a poster devalues it and is usually a bad idea but finding a trimmed window card on a rare title is perfectly acceptable. Some window cards have had this area trimmed from the poster, possibly by collectors who find the top area extraneous. While some collectors prefer to find a copy of a window card with nothing printed on it, other people find that the theater and play dates can add a certain charm. Many window cards survive with these added letterings. A blank white area of about five inches was incorporated at the top of the poster in this space the exhibitor could print or hand letter the theater locale and play dates. Window cards were designed chiefly for off-premises advertising like the beauty shop, the butcher, and the bakery - advertising a film playing at a local theater. It is one of the easiest sizes to handle and economical to frame because an oversized piece of glass is not required in the framing. The window card is 14 inches wide by 22 inches high. Once you've seen the difference between these two printing methods, you will understand why collectors enthuse over stone lithos. In Europe the stone lithograph production persisted a bit longer. movie posters stopped altogether in the early 1950s, as cheaper photo offset printing dominated. These posters are referred to as stone lithographs, a type of lithography once used to produce all kinds of advertising posters. But in the first half of the last century, posters were sometimes printed by lithographic techniques utilizing stone plates. One sheets can utilize art or photographic elements. Today they are printed by standard offset lithography on high quality paper, and rolled as they are shipped in tubes. Most of these, before the 1980s, are found folded as they were mailed to the movie theatres in envelopes. The most common, now ubiquitous, movie poster size in the United States is known as the one sheet, 27 inches wide by 40 inches high (up until the mid-1980s, these were 41 inches high).
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